Books

18 results found
Title Authors Description OpenBook ID
Grapevine Grapevine David Balter,John Butman,Dave Balter Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… OL11636244W
The one-day marketing plan The one-day marketing plan Scott W. Cooper,Roman G., Jr. Hiebing,Roman G., Jr Hiebing,Roman G Hiebing The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Coopers streamlined, 10-step process guides readers through the… OL11880526W
The Influentials The Influentials Ed Keller,Jon Berry "Who are they? The most influential Americans - the ones who tell their neighbors what to buy, which politicians to support, and where to vacation - are not necessarily the people you'd expect. They'… OL12035092W
Advertising Media Planning Advertising Media Planning Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … OL12292204W
Marketing & selling the travel product Marketing & selling the travel product Barry Resnick,James F. Burke,James F Burke This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer… OL13695497W
The complete idiot's guide to guerrilla marketing The complete idiot's guide to guerrilla marketing Susan Drake,Colleen Wells,Susan M. Drake Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts… OL13737027W
Laboratory studies in earth history Laboratory studies in earth history Harold L. Levin,Michael S. Smith viii, 277 p. : 28 cm OL15421156W
Don't keep me a secret Don't keep me a secret Bill Cates,W. R. Cates Create an Army of Advocates for You and Your BusinessWord-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-market… OL2504001W
The Art of War The Art of War Sun Tzu *The Art of War* (Chinese: 孫子兵法; lit. 'Sun Tzu's Military Method') is traditionally ascribed to Sun Tzu. It presents a philosophy of war for managing conflicts and winning battles. It is accepted as … OL278851W
Value-based marketing for bottom-line success Value-based marketing for bottom-line success Philip Allen,Eric W. Balinski,J. Nicholas DeBonis A market-tested process for beating the competition ­­by giving customers the value they wantMarketers get too caught up in selling features and competing on price. Because, when all is said and done… OL3274361W
Target$mart! Target$mart! Claudio Marcus,Jay Newberg This is a book written to help any small business become much more intelligent and effective about marketing. All a business needs is repeat customers and clean data. Though this was written almost… OL3297048W
Creating customer value through strategic marketing planning Creating customer value through strategic marketing planning Edwin J. Nijssen,Ruud T. Frambach,E. J. Nijssen "Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketi… OL3855092W
Service management and marketing Service management and marketing Christian Grönroos,Christian Gronroos,Christian Grönroos dowload free here Christian Grönroos "Service management and marketing" http://depositfiles.com/files/iuxptujyj part 2 http://depositfiles.com/files/1fo42vf28 part 1 OL4792748W
Franchising for dummies Franchising for dummies Dave Thomas,Michael Seid,R. David Thomas If you want to own your business but don't want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business witho… OL518742W
What's your story? What's your story? Ryan Mathews,Watts Wacker Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they ar… OL5745533W
Diffusion of innovations Diffusion of innovations Everett M. Rogers This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study. OL718011W
A New Brand World A New Brand World Scott Bedbury,Stephen Fenichell What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often m… OL7988040W
New Product Development and Delivery New Product Development and Delivery Dale Brethauer "New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productiv… OL8508885W