Marketing & selling the travel product

By Barry Resnick, James F. Burke, James F Burke

Subjects: Business/Economics, Advertising & Promotion, Tourism industry, Vocational guidance, Orientation professionnelle, Business / Economics / Finance, Tourisme, Sales & marketing, Business & Economics, Management - General, Agences de voyages, Travel / General, Marketing - General, Tourism, Industries - Hospitality, Travel & Tourism, Marketing, Travel agents, Tourist Trade Management

Description: This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples. - Back cover.