Books

20+ results found
Title Authors Description OpenBook ID
The shift The shift Scott M. Davis Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are g… OL11604728W
From entrepreneur to infopreneur From entrepreneur to infopreneur Stephanie Chandler Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the to… OL11783269W
Dirty little secrets of buzz Dirty little secrets of buzz David George Seaman A wedding is a minefield of social rules, for everyone from the bride and groom to the wedding party, the mothers, fathers and extended families. This comprehensive guide by one of the leading expert… OL11914116W
Inside the customer universe Inside the customer universe Henrik Andersen Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique c… OL11921436W
Public affairs in practice Public affairs in practice Stuart Thomson Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. "Public Affa… OL11996939W
The silent salesmen The silent salesmen Mitch Carson How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using … OL12027196W
Brands that rock Brands that rock Roger D Blackwell The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmat… OL12055081W
Marketing management Marketing management Robert J Dolan ix, 498 p. : 26 cm OL12058097W
Corporate event project management Corporate event project management William O'Toole,Phyllis Mikolaitis,William O'Toole Applies generally accepted project management tools to corporate event planning. Offers unique, focused coverage dedicated completely to corporate events. Includes case studies from North and Sou… OL12241981W
Rigorous magic Rigorous magic Jim Taylor In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? Wh… OL12252373W
Cross-cultural selling for dummies Cross-cultural selling for dummies Michael Soon Lee Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to… OL12284574W
Advertising Media Planning Advertising Media Planning Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … OL12292204W
Getting attention Getting attention Susan Kohl Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what … OL12798785W
Web 2.0 and beyond Web 2.0 and beyond Tom Funk Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social … OL12947435W
The complete idiot's guide to guerrilla marketing The complete idiot's guide to guerrilla marketing Susan Drake,Colleen Wells,Susan M. Drake Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts… OL13737027W
Think like a marketer Think like a marketer Lauron Sonnier "I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run wi… OL13765079W
The next evolution of marketing The next evolution of marketing Bob Gilbreath THE NEW LAWOF MARKETING"The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob's book delivers.Jim Stengel, former GlobalMarketing Officer, Procter & Gamble"S… OL13775189W
Harvard Business Review on Customer Relationship Management Harvard Business Review on Customer Relationship Management Jon R. Katzenbach This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlati… OL15091260W
Branding Branding Stephen Coomber Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examp… OL15174326W
The African American Guide to Writing and Publishing Non Fiction The African American Guide to Writing and Publishing Non Fiction Jewell Parker Rhodes In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situatio… OL15179362W
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