Harvard Business Review on Customer Relationship Management

By Jon R. Katzenbach

Subjects: Business/Economics, Public relations, Management, Business / Economics / Finance, Customer services, Business & Economics, Management & management techniques, Marketing, Entrepreneurship, Customer Service, Customer relations

Description: This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.