Corporate event project management

By William O'Toole Phyllis Mikolaitis, William O'Toole

Subjects: Management, Nonfiction, Meetings, Customs & Traditions, SOCIAL SCIENCE, Marketing, Planning, Business, Special events, Sales promotion

Description: Applies generally accepted project management tools to corporate event planning. Offers unique, focused coverage dedicated completely to corporate events. Includes case studies from North and South America, Europe, and the Asian-Pacific area. Features an accompanying Web site with value-added tools, forms, and checklists.