The complete idiot's guide to guerrilla marketing

By Susan Drake, Colleen Wells, Susan M. Drake

Subjects: Business/Economics, Advertising, Small business, Management, Nonfiction, Business / Economics / Finance, Business & Economics / Marketing / General, Business & Economics, Small business, management, Marketing - General, Internet marketing, Marketing, Business Ethics, Business

Description: Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas