Books

20+ results found

Title	Authors	Description	OpenBook ID
The drugging of the Americas	Milton Morris Silverman	In the United States, drug companies promoting their products to physicians are required by law to limit their claims to what they can prove, and to make full disclosure of all known hazards. Dr. Sil…	OL1152768W
Grapevine	David Balter,John Butman,Dave Balter	Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B…	OL11636244W
Rigorous magic	Jim Taylor	In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? Wh…	OL12252373W
Advertising Media Planning	Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer	The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance …	OL12292204W
Ads to icons	Paul Springer	The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies wh…	OL13592411W
The next evolution of marketing	Bob Gilbreath	THE NEW LAWOF MARKETING"The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob's book delivers.Jim Stengel, former GlobalMarketing Officer, Procter & Gamble"S…	OL13775189W
Belching Out the Devil	Mark Thomas	A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company tha…	OL14961191W
Sun lover	Sondra Stanford	Vicki had left Alex once because he insisted on treating her as a possession, not a woman with a mind of her own. But she had never really stopped loving him. Thrown together again, their passions…	OL15393095W
Original and best picture of Abraham Lincoln	George B. Ayres	Introductory statement by George B. Ayers, followed by extracts from testimonial letters.	OL15643387W
The truth about the drug companies	Marcia Angell	Angell watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fort…	OL15927600W
90 days to success marketing and advertising your small business	Mark Hoxie	"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business own…	OL16190359W
The changing portrayal of adolescents in the media since 1950	Daniel Romer	Adolescents are eager consumers of mass media entertainment and are particularly susceptible to various forms of media influence, such as modeling, desensitization, and contagion. These once controve…	OL16952099W
Advertising and differentiated products	Michael R. Baye,Jon P. Nelson	Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate fron…	OL16972288W
The vibe	Gary Bertwistle	While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. …	OL16985055W
Digital advertising	Andrew McStay	"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and …	OL18638697W
Designing brand identity	Alina Wheeler	"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. F…	OL19720097W
The brain sell	David Lewis	Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and whe…	OL19978668W
Paid attention	Faris Yakob	"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer …	OL20002588W
Commusication	John Groves	Sound Branding is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums…	OL27705267W
Leap! A Revolution in Creative Business Strategy	Bob Schmetterer	"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the mo…	OL8226923W