Leap! A Revolution in Creative Business Strategy

By Bob Schmetterer

Subjects: Electronic books, Advertising, Administracio n industrial, BUSINESS & ECONOMICS, Planeación, Strategic planning, Planification stratégique, Mercadotecnia, General, Industrial management, Gestion d'entreprise, Planeacio n estrate gica, Distribution, Administración industrial, Marketing, Planeacio n., Planning, Publicidad, Planeación estratégica, Business planning, Planification

Description: "In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.