Books

2 results found
Title Authors Description OpenBook ID
Marketing for hospitality and tourism Marketing for hospitality and tourism James C. Makens,Philip Kotler,John T. Bowen Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry. OL1807515W
Leap! A Revolution in Creative Business Strategy Leap! A Revolution in Creative Business Strategy Bob Schmetterer "In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the mo… OL8226923W