Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Marketing for hospitality and tourism | James C. Makens,Philip Kotler,John T. Bowen | Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry. | OL1807515W |
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Leap! A Revolution in Creative Business Strategy | Bob Schmetterer | "In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the mo… | OL8226923W |