Marketing for hospitality and tourism

By James C. Makens, Philip Kotler, John T. Bowen

Subjects: Gestion, Toeristenindustrie, Tourisme, Mercadotecnia, Hospitalidade, Marketing turístico, Hotéis, Turismo, Hôtels, Tourism, Tourismus, Marketing, Lehrbuch, Accueil (Tourisme), Toerisme, Hospitality industry, Hostelería

Description: Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.