Books

20+ results found
Title Authors Description OpenBook ID
Power quality in power systems and electrical machines Power quality in power systems and electrical machines Ewald Fuchs,Mohammad A. S. Masoum,Ewald F. Fuchs Power Quality in Power Systems and Electrical Machines provides a comprehensive reference for understanding the causes, effects, modeling, measurement and resolution of power quality issues. This ex… OL12388929W
Reinventing water and wastewater systems Reinventing water and wastewater systems Paul Seidenstat,David Haarmeyer,Simon Hakim,No name "In response to the worldwide water crisis foreseen by many experts, Reinventing Water and Wastewater Systems presents practical solutions for making drinking water more affordable and available, as … OL12632360W
Getting attention Getting attention Susan Kohl Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what … OL12798785W
Think like a marketer Think like a marketer Lauron Sonnier "I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run wi… OL13765079W
The Certifiable Salesperson The Certifiable Salesperson Tom Hopkins "If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketi… OL14956175W
Enterprise Marketing Management Enterprise Marketing Management Dave Sutton A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--En… OL15172212W
Marketing Kit for Dummies® Marketing Kit for Dummies® Alexander Hiam The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information prese… OL15177556W
Emotion Marketing Emotion Marketing Scott Robinette Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.To its milli… OL15178623W
Beating the Deal-Killers Beating the Deal-Killers Stephen Giglio Murphy’s Law says that what can go wrong will go wrong. This is doubly true, and infinitely more costly, on a sales call. So how is it that top salespeople consistently overcome disasters and return … OL15184085W
Marketing and PR Marketing and PR Nick Wilde Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed… OL15191032W
eMarketing eXcellence eMarketing eXcellence Dave Chaffey Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that onl… OL16948069W
85 inspiring ways to market your small business 85 inspiring ways to market your small business Jackie Jarvis This book is for the many people who run their own small to medium- sized business and who want to make it grow. Through a series of special response questions it cleverly gets across marketing ideas… OL16984425W
Marketing Insights from A to Z Marketing Insights from A to Z Philip Kotler The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of th… OL1807475W
Traditional water harvesting systems Traditional water harvesting systems B. C. Barah Contributed articles based on India. OL18868920W
Future Marketing Future Marketing Joe Marconi Future Marketing, Joe Marconi's eye-opening expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby B… OL1962362W
Special issue on service excellence Special issue on service excellence Barbara Lewis,Anthony van der Wiele It has been argued (Dale et al., 2001) thatquality management has not been very wellimplemented in many service organisations. Every one of us has his or her own experienceswith service failures and … OL19885497W
The marketing toolkit The marketing toolkit Jeff Della Mura After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Ch… OL19885815W
Mastering the rules of competitive strategy Mastering the rules of competitive strategy Norton Paley The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while … OL2003135W
The Colorado river The Colorado river Joan Nichols Examines the location, origin, history, and uses of the Colorado River and explains how it earned the nickname "Lifeline of the Southwest." OL24699047W
The guru guide to marketing The guru guide to marketing Joseph H. Boyett Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices. OL2730233W
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