Books

20+ results found
Title Authors Description OpenBook ID
Reinventing water and wastewater systems Reinventing water and wastewater systems Paul Seidenstat,David Haarmeyer,Simon Hakim,No name "In response to the worldwide water crisis foreseen by many experts, Reinventing Water and Wastewater Systems presents practical solutions for making drinking water more affordable and available, as … OL12632360W
Getting attention Getting attention Susan Kohl Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what … OL12798785W
Think like a marketer Think like a marketer Lauron Sonnier "I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run wi… OL13765079W
The Certifiable Salesperson The Certifiable Salesperson Tom Hopkins "If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketi… OL14956175W
Enterprise Marketing Management Enterprise Marketing Management Dave Sutton A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--En… OL15172212W
Beating the Deal-Killers Beating the Deal-Killers Stephen Giglio Murphy’s Law says that what can go wrong will go wrong. This is doubly true, and infinitely more costly, on a sales call. So how is it that top salespeople consistently overcome disasters and return … OL15184085W
Marketing and PR Marketing and PR Nick Wilde Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed… OL15191032W
eMarketing eXcellence eMarketing eXcellence Dave Chaffey Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that onl… OL16948069W
85 inspiring ways to market your small business 85 inspiring ways to market your small business Jackie Jarvis This book is for the many people who run their own small to medium- sized business and who want to make it grow. Through a series of special response questions it cleverly gets across marketing ideas… OL16984425W
Marketing Insights from A to Z Marketing Insights from A to Z Philip Kotler The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of th… OL1807475W
Traditional water harvesting systems Traditional water harvesting systems B. C. Barah Contributed articles based on India. OL18868920W
Special issue on service excellence Special issue on service excellence Barbara Lewis,Anthony van der Wiele It has been argued (Dale et al., 2001) thatquality management has not been very wellimplemented in many service organisations. Every one of us has his or her own experienceswith service failures and … OL19885497W
Mastering the rules of competitive strategy Mastering the rules of competitive strategy Norton Paley The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while … OL2003135W
The Colorado river The Colorado river Joan Nichols Examines the location, origin, history, and uses of the Colorado River and explains how it earned the nickname "Lifeline of the Southwest." OL24699047W
Selling to Win Selling to Win Richard Denny Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a… OL3026354W
How to Think Like the World's Greatest Marketing Minds How to Think Like the World's Greatest Marketing Minds Marcia Layton Turner In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to i… OL3967990W
Business without borders Business without borders Donald A. DePalma "Before the Web, only giants such as Ford, McDonald's, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to… OL6016958W
The Million Dollar Sale The Million Dollar Sale Patricia Gardner How to reach the real decision makers and close the all-important saleHow do todays most successful sales professionals close multimillion-dollar deals? They do it by teaming up with "Codebreakers"--… OL7913114W
Leap! A Revolution in Creative Business Strategy Leap! A Revolution in Creative Business Strategy Bob Schmetterer "In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the mo… OL8226923W
The Marketing Accountability Imperative The Marketing Accountability Imperative Michael Dunn Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help mark… OL8371284W
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