Special issue on service excellence
By Barbara Lewis, Anthony van der Wiele
Subjects: Customer services, BUSINESS & ECONOMICS, Service industries, Marketing, Quality control, Distribution, General
Description: It has been argued (Dale et al., 2001) thatquality management has not been very wellimplemented in many service organisations. Every one of us has his or her own experienceswith service failures and it seems that serviceorganisations have various problems anddifficulties in developing a sustainableapproach towards service excellence.
Comments
You must log in to leave comments.