What's your story?

By Ryan Mathews, Watts Wacker

Subjects: Business/Economics, Product Management, Corporate culture, Nonfiction, Business / Economics / Finance, Business & Economics / Marketing / General, Sales & marketing, Business & Economics, Business strategy, Storytelling, Marketing - General, Business Life - General, Economic aspects of Storytelling, Computer Technology, Marketing, Economic aspects

Description: Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, ho