The one-day marketing plan

By Scott W. Cooper, Roman G., Jr. Hiebing, Roman G., Jr Hiebing, Roman G Hiebing

Subjects: Business/Economics, Management, Nonfiction, Business / Economics / Finance, Strategic planning, Sales & marketing, Business & Economics, Marketing Management, Sales & marketing management, Marketing - General, Marketing, Business

Description: The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Coopers streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.'