Service management and marketing

By Christian Grönroos, Christian Gronroos, Christian Grönroos

Subjects: Marketingmanagement, Services, Sales & Selling - General, Management & management techniques, Business/Economics, Service à la clientèle, Service industries, management, Customer relations, Sales & Selling - Management, Marketing - General, Customer services, Business & economics -> marketing -> principles of marketing, Business & Economics, Dienstleistung, Service industries, Marketing, Business / Economics / Finance, Customer service, Business & Economics / Sales & Selling, Klantgerichtheid, Dienstleistungsbetrieb, Dienstleistungssektor, Dienstensector, Marketing, management, Management, General

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