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Services marketing
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Steve Baron,Kim Harris |
This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries. |
OL19901788W |
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Principles of Services Marketing
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Adrian Palmer |
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the diffe… |
OL3270135W |
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Service management and marketing
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Christian Grönroos,Christian Gronroos,Christian Grönroos |
dowload free here Christian Grönroos "Service management and marketing"
http://depositfiles.com/files/iuxptujyj part 2
http://depositfiles.com/files/1fo42vf28 part 1 |
OL4792748W |
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Selling the Invisible
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Harry Beckwith |
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational br… |
OL60363W |