Diffusion of innovations

By Everett M. Rogers

Subjects: Sociology, Technological innovations, Advertising & Promotion, Business / Economics / Finance, Diffusion of innovations -- Study and teaching -- History, Popular science, General, Study and teaching, Industrial applications of scientific research & technological innovation, Social Science, Marketing - General, open_syllabus_project, Sociology - Rural, Impact of science & technology on society, Diffusion of innovations, Social aspects, Social Science / General, History, Social aspects of Technological innovations, Social change

Description: This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.