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Marketing in the age of Google
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Vanessa Fox |
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appe… |
OL15026972W |
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Web Marketing All-in-One Desk Reference For Dummies®
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John Arnold |
Everyone's doing it -- Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketin… |
OL15185318W |
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The mobile marketing handbook
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Kim Dushinski |
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile … |
OL16191279W |
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Handbook of research on mobile marketing management
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Key Pousttchi |
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. |
OL16623499W |
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Successful e-mail marketing strategies
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Arthur Middleton Hughes |
When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mail… |
OL16686936W |
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Marketing in the Cyber Age
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Kurt Rohner |
xv, 223 p. : 25 cm |
OL1803745W |
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Step-by-step SEO basics
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Williams, Richard N. (Journalist) |
"Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. … |
OL19718723W |
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The conversion code
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Chris Smith |
"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into a… |
OL20038444W |
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Selling to anyone over the phone
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Renee P. Walkup,Sandra McKee |
A script may be a useful tool, but truly powerful phone selling only happens when the approach is tailored to each individual customer. "Selling to Anyone Over the Phone" shows how to do it much bett… |
OL20564588W |
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Internet prophets
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Steve Olsher |
"In this industry-defining book by award-winning author and reinvention expert, Steve Olsher, you'll discover: the seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world's le… |
OL24272106W |
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Ouvrez vite! Faites la bonne offre, au bon client, au bon moment
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Alain Samson |
Comment mettre au point la combinaison gagnante en marketing direct. La disquette contient des "infopubs" et un diagnostic qui aide à évaluer les connaissances dans ce domaine. Approche interactive. |
OL24845402W |
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Handbook on E-marketing for tourism destinations
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World Tourism Organization |
The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. The speed of change and development is fa… |
OL26443008W |
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Email marketing rules
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Chad White |
"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing d… |
OL28761029W |
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The Long Tail How Endless Choice Is Creating Unlimited Demand
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Anderson,Chris Anderson,Chris Anderson |
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… |
OL4091759W |
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Complete idiot's guide to cold calling
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Keith Rosen |
Does this sound familiar? "If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge." The fact is most cold cal… |
OL5741864W |
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E-commerce
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Carol Traver,Carol Guercio Traver,Carol G. Traver,Kenneth C. Laudon |
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut,… |
OL58230W |
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Telephone sales for dummies
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Dirk Zeller |
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agen… |
OL7913954W |
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The eBay book SOLVING THE SELF-ESTEEM PUZZLE
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David Belbin |
SELF HELP BOOK FOR PEOPLE WITH LOW SELF ESTEEM |
OL8122937W |
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The Handbook of Field Marketing
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Alison Williams |
The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for … |
OL9485623W |