E-commerce

By Carol Traver, Carol Guercio Traver, Carol G. Traver, Kenneth C. Laudon

Subjects: Comercio electronico, Internet, Business technology - information systems, Technologie de l'information, E-Business, Marknadsföring via Internet, Electronic commerce, Marketing sur Internet, Electronic data processing, Elektronisk handel, Information technology, Sociala aspekter, Informationstechnik, Online marketing, Internet marketing, Geschäftsmodell, Internet, economic aspects, Mercadotecnia por Internet, Hf5548.32 .l38 2002, Marketing, Marknadsfo˜ring via Internet, E-commerce - reference, Social aspects, Telemarketing, E-commerce, Tecnologia de la informacion, 658.8/4, Informationsgesellschaft, Internet, social aspects, Commerce électronique, Commerce electronique, Informatietechnologie

Description: In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.