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International marketing research
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C. Samuel Craig,Susan P. Douglas |
"International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… |
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E-commerce
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Carol Traver,Carol Guercio Traver,Carol G. Traver,Kenneth C. Laudon |
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut,… |
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The seven steps to nirvana
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Mohanbir S. Sawhney,Jeff Zabin |
"The Seven Steps to Nirvana is a compass for senior executives as they embark on the journey of e-business transformation. Tested before thousands of executives, whose collective insights helped shap… |
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