The Handbook of Field Marketing

By Alison Williams

Subjects: E-Commerce, Internet Marketing, Multilevel, BUSINESS & ECONOMICS, Mail Order, Sampling, Direct marketing, Marketing, Telemarketing, Direct, Sales promotion, Branding (Marketing)

Description: The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.