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Marketing in the age of Google
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Vanessa Fox |
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appe… |
OL15026972W |
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Dynamic E-Business Implementation Management
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Bennet Lientz |
Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition. Many traditional project manageme… |
OL15180459W |
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The Hitchhiker's Guide to the Wireless Web
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Bryan Bergeron |
A McGRAW-HILL EBOOK EXCLUSIVE! A handy ebook guide to taking the necessary next steps toward executing your wireless Web strategy.Offering the prospect of instantaneous, cable-free Internet connectiv… |
OL15181499W |
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Securing E-Business Applications and Communications
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Jonathan S Held |
Take a walk through the process of setting up a secure E-commerce Web site with Securing E-Business Applications and Communications. In this book, you get a brief but comprehensive look at the fundam… |
OL15183796W |
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Web Marketing All-in-One Desk Reference For Dummies®
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John Arnold |
Everyone's doing it -- Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketin… |
OL15185318W |
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Digital marketing
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Will Rowan |
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He exp… |
OL16980173W |
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World Wide Web marketing
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Jim Sterne |
Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising profess… |
OL1926519W |
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Start Right in E-Business
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Bennet P. Lientz |
E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business-a company need… |
OL2034177W |
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Selling to anyone over the phone
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Renee P. Walkup,Sandra McKee |
A script may be a useful tool, but truly powerful phone selling only happens when the approach is tailored to each individual customer. "Selling to Anyone Over the Phone" shows how to do it much bett… |
OL20564588W |
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Internet prophets
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Steve Olsher |
"In this industry-defining book by award-winning author and reinvention expert, Steve Olsher, you'll discover: the seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world's le… |
OL24272106W |
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E-Business Privacy and Trust
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Shaw, Paul |
Protect your customers-and your business-with these essential "rules of the road" for maintaining Web site security Any company planning to do business on the Internet today must first become fully… |
OL2716455W |
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The Wireless Web
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Bryan Bergeron |
Bryan Bergeron's The Wireless Web was written for non-technical executives and managers who need to get up to speed, as quickly as possible, on this "next big thing" in the world of eCommerce. |
OL282136W |
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E-marketing strategies
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Frank Fiore |
Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new ‘Rules of the Road' that apply to e… |
OL3253695W |
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Just the Facts in Emergency Medicine
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David M. Cline |
Test Preparation and Planning. Resuscitative Problems and Techniques. Shock. Analgesia, Anesthesia, and Sedation. Emergency Wound Management. Cardiovascular Diseases. Pulmonary Emergencies. Ga… |
OL7911154W |
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International Strategic Marketing
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J.B. McCall |
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it … |
OL8099832W |
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M Commerce
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Norman Sadeh |
The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-co… |
OL8225597W |
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The Handbook of Field Marketing
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Alison Williams |
The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for … |
OL9485623W |