Digital marketing

By Will Rowan

Subjects: Exports & Imports, Electronic books, Electronic commerce, Multilevel, BUSINESS & ECONOMICS, Internet marketing, Marketing, Data processing, International

Description: "So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.