Successful e-mail marketing strategies

By Arthur Middleton Hughes

Subjects: Kundenbindung, E-Mail, Internet marketing, Electronic mail systems, Marketingstrategie, Telemarketing

Description: When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.