Email marketing rules

By Chad White

Subjects: Electronic mail messages, Courrier électronique, Electronic mail systems, Télémarketing, Marketing, Customer relations, Telemarketing, Electronic mail

Description: "Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover