The Long Tail How Endless Choice Is Creating Unlimited Demand

By Anderson, Chris Anderson Chris Anderson

Subjects: Marknadssegmentering, Marketing research, Marketing -- Technological innovations, Internet, Marktnische, Technological innovations, Marknadsföring via Internet, Wirtschaftstheorie, Electronic commerce, Consumentengedrag, Tekniska aspekter, Marktsegmentierung, Commerce, Business & economics, Nonfiction, Innovation technologique, Marknadsfo˜ring, Nischen-Marketing, Nachfrage, Demande de consommation, 658.8/02, Marketing--technological innovations, Comic books, strips, Marktforschung, Hf5415.127 .a54 2008, Internet marketing, New York Times reviewed, Nischen-marketing, Marketing, Marknadsfo˜ring via Internet, Innovation technologique--internet--marketing--segmentation des marchés, Innovations technologiques, Electronic Commerce, Advertising as Topic, Interplanetary dust, Marknadsföring via internet, Business, Technology, Marknadsföring--tekniska aspekter, Market segmentation, Telemarketing, E-commerce, Online-Marketing, Segmentation des marches, Commerce électronique, Angebot

Description: The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.