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Consumentengedrag
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W.F. van Raaij |
Studieboek op HBO-/WO-niveau. |
OL24743850W |
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The customer revolution
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Ronni T. Marshak,Patricia B. Seybold |
Focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success. |
OL24820705W |
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Waarom we altijd tijd te kort komen en andere verklaringen van irrationeel gedrag
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Dan Ariely |
Analyse van algemeen menselijke irrationele gedragingen vanuit een combinatie van economisch en psychologisch perspectief. |
OL27056658W |
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Billig
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David Bosshart |
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years – in some cases, by more than 20 per cent. The choice of products on offer is imm… |
OL3810811W |
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The Long Tail How Endless Choice Is Creating Unlimited Demand
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Anderson,Chris Anderson,Chris Anderson |
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… |
OL4091759W |
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The rise of the Chinese consumer
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Jonathan Garner |
In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global… |
OL5828551W |
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The Hummer and the Mini
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Robyn Waters |
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategyContradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-s… |
OL8982020W |