The customer revolution

By Ronni T. Marshak, Patricia B. Seybold

Subjects: Consumentengedrag, Consumentenonderzoek, Product management, Industrial management, Brand name products, E-commerce, Customer services, Klantgerichtheid, Technological innovations, united states, Industrial management, united states, Consumers, Technological innovations, Management

Description: Focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success.