The customer revolution

By Ronni T. Marshak, Patricia B. Seybold

Subjects: Product management, Technological innovations, united states, Klantgerichtheid, Technological innovations, Industrial management, united states, Consumentengedrag, Consumers, Management, Customer services, Industrial management, Consumentenonderzoek, Brand name products, E-commerce

Description: Focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success.