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Karma queens, geek gods, & innerpreneurs
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Rentel,Joe Zellnik,Ron Rentel |
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly inst… |
OL12370634W |
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Gone to the shops
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Kelley Graham |
Explores the bustling world of Victorian shops and shopping, and the growing consumerism that bloomed during these times. |
OL12947436W |
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All for one
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Andrew Sobel |
Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers--fr… |
OL13694777W |
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The face at the window
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Wolfgang Ecke |
A collection of detective stories in which the reader determines the culprit. Solutions to the mysteries are included. |
OL15677889W |
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Business analytics for Sales and Marketing Managers
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Gert H. N. Laursen |
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of informati… |
OL15884054W |
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Listen first!
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Stephen D. Rappaport |
"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that or… |
OL15901750W |
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Ecological intelligence
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Daniel Goleman |
The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence--revealing the hidden environmental consequences of what we make and buy, and how with tha… |
OL1878264W |
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Top of mind
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John Michael Hall |
xvii, 184 pages ; 24 cm |
OL19711112W |
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The American economy
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Kim Masters Evans |
Describes the vast size and scope of the American economy, explains how it functions, and examines some of the challenges it faces, such as inflation, government regulation, off-shoring, and corporat… |
OL19751575W |
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Trust
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Tarun Khanna |
Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build… |
OL19751811W |
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Buy ology
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Martin Lindström |
Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encounte… |
OL19951886W |
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Marketing research
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Gilbert A. Churchill,Dawn Iacobucci |
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the researc… |
OL23744930W |
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The baby boom
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New Strategist Editors |
Reveals the characteristics of Baby Boomers and explains how those characteristics are remaking American society. Includes the latest statistics on the labor force participation, living arrangements,… |
OL26440257W |
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Le bonheur par le shopping
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Hélèna Villovitch |
Pendant plusieurs jours, H. Villovitch a observé le comportement des acheteurs et des vendeurs dans un grand magasin. Parcourant tous les rayons, elle a traqué les attitudes, les dialogues, les prise… |
OL28168444W |
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Household spending
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LLC New Strategist Press |
Based on data collected by the Bureau of Labor Statistics' 2012 Consumer Expenditure Survey, this report examines how much American households spend on hundreds of products and services, all organize… |
OL28596126W |
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Mind Your X's and Y's
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Lisa Johnson,Lisa Johnson |
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive s… |
OL2989525W |
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Money and consumer durable spending
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Brown, Christopher |
xiii, 172 p. : 24 cm |
OL4306572W |
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Branded Male
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Mark Tungate |
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Br… |
OL5706594W |
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Predictably Irrational
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Dan Ariely |
How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?… |
OL9302660W |
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Statistics for marketing and consumer research
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Mario Mazzocchi |
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they… |
OL9723786W |