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Questionnaire design
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Ian Brace |
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for markete… |
OL11886020W |
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The Long Tail How Endless Choice Is Creating Unlimited Demand
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Anderson,Chris Anderson,Chris Anderson |
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… |
OL4091759W |
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Doing research projects in marketing, management and consumer research
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Christopher E. Hackley |
As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the p… |
OL5969060W |