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Attracting Investors
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Hermawan Kartajaya |
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip… |
OL15029475W |
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How to write a business plan
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Mike P. McKeever |
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make… |
OL16028690W |
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Industrial evolution
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Lyle Estill |
For many people, the word "industry" brings to mind images of sprawling factories belching toxic emissions in a blighted natural landscape. "Industrial" has become synonymous with pollution, human ri… |
OL17936885W |
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Makers
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Chris Anderson |
If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the r… |
OL18172361W |
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Mighty midsized companies
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Robert Sher |
"Midsized companies are often overlooked by Wall Street and mainstream media outlets, though they are an integral part of national economics. Thus it's important for national economic success to have… |
OL19986536W |
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The Dragons' Den Guide to Assessing Your Business Concept
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John Vyge |
How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market… |
OL20905343W |
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Small business management
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Justin G. Longenecker |
"This comprehensive guide for future business owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application … |
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Start your dream business
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Sarah Wade |
Do you harbour dreams of being your own boss and doing something that you are truly passionate about? Do you have a great idea on the back-burner, but fear giving up the security of a regular salary?… |
OL27974574W |
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How to get rich in the hair business!
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Kerry Hines |
"How to Get Rich in the Hair Business!" is the definitive guide to helping increase the bottom line of your hair and beauty business. It's also packed with marketing and public relations ideas that w… |
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Guerrilla marketing research
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Robert J. Kaden |
Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups … |
OL5840632W |