The Dragons' Den Guide to Assessing Your Business Concept

By John Vyge

Subjects: Marketing research, Small business, BUSINESS & ECONOMICS, Strategic Planning, Recherche, Dragons' den (Television program), Dragons' den (Émission de télévision), Entreprises, Marketing, Petites et moyennes entreprises, Dragon's den (Television program), Planning, Business planning, Planification

Description: How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires.