Marketing without advertising

By Michael Phillips

Subjects: Gestion, Reference, Small business, BUSINESS & ECONOMICS, Management, Nonfiction, Small business -- Management, Small business, management, Industrial Management, Marketing, Petites et moyennes entreprises, Management Science, Business, Organizational Behavior

Description: Make your business stand out without the cost of advertising!The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.Marketing Without Advertising teaches small business owners practical strategies to:encourage customers to spread the good word about your businessattract new customers and gain their trustturn dissatisfied customers into loyal supporterslist your products or services widely and inexpensivelyplan marketing events that will keep customers involvedencourage the media to comment positively on your businessThe 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.