Guerrilla marketing research

By Robert J. Kaden

Subjects: Business, Gestion, Small business, Petites et moyennes entreprises, Nonfiction, Marketing, Recherche, Marketing research, Small business, management, Management

Description: Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.