Books

20+ results found
Title Authors Description OpenBook ID
Advanced Web metrics with Google Analytics Advanced Web metrics with Google Analytics Brian Clifton Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive usi… OL11804021W
Marketing Metrics Marketing Metrics David J. Reibstein,Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,Paul W Farris This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading … OL15170257W
Quantitative Models in Marketing Research Quantitative Models in Marketing Research Philip Hans Franses Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the e… OL15176286W
Word of Mouse Word of Mouse John Riedl At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their c… OL15178001W
The marketing performance measurement toolkit The marketing performance measurement toolkit David M. Raab Reviews the complete process of a successful marketing measurement project. OL16506167W
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Researc… Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Researc… Ian Brace vii, 288 pages : 24 cm OL19643418W
Divining desire Divining desire Liza Featherstone 304 pages : 21 cm OL19735563W
The social current The social current Allie Osmar Siarto "With the rise of social media, listening is more vital to business than ever ... Whether you work in small boutique, a bank, a PR or ad agency, or are a private consultant, this book provides a simp… OL19977899W
Paid attention Paid attention Faris Yakob "Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer … OL20002588W
Marketing analytics Marketing analytics Mike Grigsby "Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, seg… OL20013147W
Brands laid bare Brands laid bare Kevin Ford The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer… OL2045342W
The Dragons' Den Guide to Assessing Your Business Concept The Dragons' Den Guide to Assessing Your Business Concept John Vyge How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market… OL20905343W
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas "International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… OL20925370W
Solving the social media puzzle Solving the social media puzzle Kathryn Rose "The social media landscape can be difficult to navigate for time-strapped business owners. What's the best way to incorporate a social plan into your traditional marketing efforts? How can you find … OL22063101W
Marketing research Marketing research Gilbert A. Churchill,Dawn Iacobucci This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the researc… OL23744930W
Estimation of variance components and applications Estimation of variance components and applications Rao, C. Radhakrishna Estimation of variance components arises in many fields of applied research, for instance in multistage sampling in sample surveys, in determining variation due to different causes in industrial prod… OL330194W
The Long Tail How Endless Choice Is Creating Unlimited Demand The Long Tail How Endless Choice Is Creating Unlimited Demand Anderson,Chris Anderson,Chris Anderson The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… OL4091759W
Guerrilla marketing research Guerrilla marketing research Robert J. Kaden Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups … OL5840632W
Consuming Kids Consuming Kids Susan Linn With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has … OL8697807W
Statistics for marketing and consumer research Statistics for marketing and consumer research Mario Mazzocchi Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they… OL9723786W
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