Advanced Web metrics with Google Analytics

By Brian Clifton

Subjects: Marketing research, Telecommunication, traffic, Google Analytics, Nonfiction, Internet users, Web usage mining, Computer Technology, Data processing, Web sites, Statistics

Description: Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.