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Customize the Brand
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Torsten H. Nilson |
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each… |
OL1869086W |
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Blue ocean shift
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W. Chan Kim |
The essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. |
OL19730990W |
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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
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W. Chan Kim,Renée A. Mauborgne |
1 online resource (224 pages) |
OL20197071W |
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Niche
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James Harkin |
There is a new rule in business: don t aim for the middle market - unless you re cheaper than cheap, you re going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack … |
OL20984469W |
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Market smart
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Dan S. Acuff |
Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals ho… |
OL24790771W |
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The Long Tail How Endless Choice Is Creating Unlimited Demand
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Anderson,Chris Anderson,Chris Anderson |
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… |
OL4091759W |
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Boomer marketing
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Ian Chaston |
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. … |
OL528256W |
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Internal Marketing
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Richard Varey |
By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state… |
OL8095728W |
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Unmarketable
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Anne Elizabeth Moore |
A WRITER AND ACTIVIST INVESTIGATES CORPORATE AMERICA’S INROADS INTO—AND ALLIANCES WITH—THE CULTURAL UNDERGROUND
There’s an industry around you that works, whether you agree with it or not.
—ALEC … |
OL8955946W |
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Blue ocean strategy
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W. Chan Kim |
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that the… |
OL8980380W |