Customize the Brand

By Torsten H. Nilson

Subjects: Advertising & Promotion, BUSINESS & ECONOMICS, Nonfiction, Trademarks, Produits de marque, Patents as Topic, Marques de commerce, Brand name products, Business, Market segmentation

Description: This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.