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Logo savvy
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Perry Chua |
Learn how to choose a name and create a catchy mark! Logo Savvy helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo … |
OL13490565W |
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Logo Mania
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Bob Gill |
The quick-hit format of Logo Mania gives designers easy access to creative ideas. Coming up with fresh ideas for logo jobs can be a very difficult process. This book offers designers many new ways to… |
OL15178013W |
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The Value of a Good Idea
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Jeffrey A. Barker and The Silver Lake Editors |
The Value of a Good Idea Protecting Intellectual Property In an Information Economy J.A. Barker and The Silver Lake Editors ISBN: 1-56343-745-X Trade Paperback (8" x 10") 438 pages |
OL15184550W |
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Patent fundamentals for scientists and engineers
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Thomas T. Gordon |
"Ideal for anyone without prior legal knowledge who needs to understand the patent system, this book enables nonspecialists to make well-informed decisions affecting new and patentable products. The … |
OL16688925W |
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The vibe
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Gary Bertwistle |
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. … |
OL16985055W |
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The Pirate's Guide to Patents, Trademarks, and Copyrights
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David D. Winters |
Explanation of Intellectual Property and practical applications thereof, by Lieutenant Commander David Winters, JD, innovator and patent attorney. |
OL17339635W |
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Evolution of design
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David E Carter |
282 p. : 29 cm |
OL18206114W |
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Customize the Brand
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Torsten H. Nilson |
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each… |
OL1869086W |
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Designing brand identity
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Alina Wheeler |
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. F… |
OL19720097W |
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From brand vision to brand evaluation
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L. De Chernatony |
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how br… |
OL19851345W |
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The Twinkies cookbook
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Hostess |
For more than 80 years, Twinkies have captivated the cravings of Americans both young and old. The Twinkies Cookbook, Second Edition explores the snack cake's heritage in the United States while cele… |
OL20008171W |
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Patent, copyright & trademark
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Richard Stim |
Whether you are in the world of business or creative arts, understanding the laws that govern your work is critical to success. But given the often convoluted terminology that surrounds patents, cop… |
OL20017570W |
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What the general practitioner should know about trademarks and copyrights
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Arthur H. Seidel |
xv, 383 p. : 26 cm |
OL2775515W |
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Dynamic logo
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Jenny Qiu,Dora Ding |
A collection of dynamic brand identities, presenting the latest from around the world, industry by industry. It also presents the creative background behind their design, allowing the reader to gain … |
OL27957576W |
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Brands and their companies
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Peggy Geeseman |
This is a guide to product trade names, brands, and products names, with addresses of their manufacturers and distributors. |
OL29231131W |
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Himpunan putusan-putusan Pengadilan Niaga dalam perkara merek
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Indonesia. Pengadilan Niaga. |
Collection of the court decisions on trademark cases in Indonesia. |
OL5779708W |
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The law of passing-off
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Christopher Wadlow |
The Law of Passing-off is renowned for its incisive analysis of the body of case law that makes up the tort of passing-off. It also includes detailed examination of injurious falsehood and aspects of… |
OL578023W |
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Symbols of Australia
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Mimmo Cozzolino |
A visual history of Australian trademarks and commercial symbols from the 1880s to the 1950s showing the marks in black and white and giving information on the company name, year of operation, and pr… |
OL6153613W |
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Gardner's Commercially Important Chemicals
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George W. A. Milne |
An exhaustive resource for the industrial chemical community Through eleven editions, Gardner's Chemical Synonyms and Trade Names has become the best-known and most widely used source of informati… |
OL8232074W |