Market smart

By Dan S. Acuff

Subjects: Consumer profiling, Commercial art, Marketing, programmed instruction, Industrial design, Market segmentation, Logos (symbols)

Description: Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.