The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
By W. Chan Kim, Renée A. Mauborgne
Subjects: BUSINESS & ECONOMICS -- Industrial Management, BUSINESS & ECONOMICS -- Management Science, Segmentation du marché, BUSINESS & ECONOMICS -- Management, New products, Marketing, BUSINESS & ECONOMICS -- Organizational Behavior, Market segmentation
Description: 1 online resource (224 pages)
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