Absolute value

By Itamar Simonson

Subjects: Commerce, Kundenorientierung, Management, Markenartikel, Markenpolitik, Marketing, Verbraucherverhalten, Kundenmanagement

Description: Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.