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Absolute value
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Itamar Simonson |
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market … |
OL19706719W |
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Electronic Customer Care
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Andreas Muther |
Electronic Customer Care (ECC) ist seit Erscheinen der zweiten Auflage ein Bestseller für Softwareanbieter geworden. Unter dem Begriff Customer Relationship Management (CRM) bieten boomende Firmen Lö… |
OL19846053W |
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The Marketing Mavens
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Noel Capon |
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That… |
OL2303744W |
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Marketing to the Social Web
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Larry Weber |
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them,… |
OL3000996W |
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Customer management excellence
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Mike Faulkner |
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billi… |
OL6046165W |