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Business-to-business brand management
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Arch G. Woodside,Mark S. Glynn |
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service … |
OL16944809W |
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Absolute value
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Itamar Simonson |
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market … |
OL19706719W |
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Noise Control in Industry
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Sound Research |
Industrial noise is a major health hazard: a hazard which after the Health and Safety at Work Act 1974, management cannot neglect. This practical handbook examines in detail the measurement, isolatio… |
OL8106535W |