The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

By David Sax

Subjects: Commercialisation, Food in popular culture, Food, Food habits, Preferences alimentaires, Préférences alimentaires, Aliments, Marketing, Social aspects, Aliments dans la culture populaire, Food, marketing, Aspect social, Food industry and trade, Food preferences

Description: A food and business writer examines the world of food trends, revealing where they originate and where they end and who influences them, from food company test labs and trendy food trucks to what characters are eating on our television shows.