Books

20+ results found
Title Authors Description OpenBook ID
The manual of sales promotion The manual of sales promotion John Williams iv, 488 pages : 30 cm OL11525829W
The silent salesmen The silent salesmen Mitch Carson How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using … OL12027196W
Corporate event project management Corporate event project management William O'Toole,Phyllis Mikolaitis,William O'Toole Applies generally accepted project management tools to corporate event planning. Offers unique, focused coverage dedicated completely to corporate events. Includes case studies from North and Sou… OL12241981W
Little Book of Big Promotions Little Book of Big Promotions Lisa Cyr Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy and innovative. This little b… OL15059482W
Buy in Buy in John P. Kotter,Lorne A. Whitehead From inside front cover: [Kotter and Whitehead] reveal how to protect good ideas and win the support needed to deliver valuable results. ... Through the device of a fresh and amusing fictional narrat… OL15727550W
85 inspiring ways to market your small business 85 inspiring ways to market your small business Jackie Jarvis This book is for the many people who run their own small to medium- sized business and who want to make it grow. Through a series of special response questions it cleverly gets across marketing ideas… OL16984425W
Ten red-hot tips to promote your business Ten red-hot tips to promote your business Ellen Gunning PR techniques can be used by businesses of all sizes. In 'Ten Red-Hot Tips to Promote Your Business' well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to mediu… OL20056321W
The guru guide to marketing The guru guide to marketing Joseph H. Boyett Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices. OL2730233W
Selling at the next level Selling at the next level O. L. Houston "How the best use 12 simple psychological techniques to construct & close more sales in less time."--Cover. OL27309918W
The Art of War The Art of War Sun Tzu *The Art of War* (Chinese: 孫子兵法; lit. 'Sun Tzu's Military Method') is traditionally ascribed to Sun Tzu. It presents a philosophy of war for managing conflicts and winning battles. It is accepted as … OL278851W
Event Marketing Event Marketing Leonard H. Hoyle Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address… OL3170838W
The graphic artist's guide to marketing and self-promotion The graphic artist's guide to marketing and self-promotion Sally Prince Davis This books shows how to get the most from your efforts and talents! First hand experiences show you what to do (and what to avoid). OL4094226W
The professional designer's guide to marketing your work The professional designer's guide to marketing your work Mary Yeung Ten up-and-coming designers and illustrators show you their bag of tricks for earning big jobs, including strong, competitive portfolios and persuasive presentations. OL4451018W
Power insurance letters Power insurance letters William H. Pivar xii, 275 p. ; 24 cm OL489665W
The ultimate marketing toolkit The ultimate marketing toolkit Paula Peters The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Marketing can make or break your business. A well-crafted brochure or clever tagline can mak… OL5833624W
Rethinking sales management Rethinking sales management Beth Rogers Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales manager… OL777376W
The Sales Promotion Handbook The Sales Promotion Handbook Chris Brown 321 pages : 24 cm OL7948905W
Talk up your business Talk up your business Mary Morel A practical how to' book describing how small business owners can raise the profile of their business through networking, telemarketing, sponsorship, seminars and other opportunities to talk about th… OL8875836W
How to market, advertise, and promote your business or service in your own backyard How to market, advertise, and promote your business or service in your own backyard Tom Egelhoff Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or … OL9216164W
The Handbook of Field Marketing The Handbook of Field Marketing Alison Williams The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for … OL9485623W
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