Event Marketing

By Leonard H. Hoyle

Subjects: Business Communication, Business & economics, BUSINESS & ECONOMICS, Nonfiction, Meetings & Presentations, Industries, Marketing, Événements spéciaux, Business, Special events, Sales promotion

Description: Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.