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Grapevine
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David Balter,John Butman,Dave Balter |
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… |
OL11636244W |
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The one-day marketing plan
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Scott W. Cooper,Roman G., Jr. Hiebing,Roman G., Jr Hiebing,Roman G Hiebing |
The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Coopers streamlined, 10-step process guides readers through the… |
OL11880526W |
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Marketing & selling the travel product
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Barry Resnick,James F. Burke,James F Burke |
This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer… |
OL13695497W |
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Business-to-business brand management
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Arch G. Woodside,Mark S. Glynn |
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service … |
OL16944809W |
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What's your story?
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Ryan Mathews,Watts Wacker |
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they ar… |
OL5745533W |
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A New Brand World
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Scott Bedbury,Stephen Fenichell |
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often m… |
OL7988040W |