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The drugging of the Americas
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Milton Morris Silverman |
In the United States, drug companies promoting their products to physicians are required by law to limit their claims to what they can prove, and to make full disclosure of all known hazards. Dr. Sil… |
OL1152768W |
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America brushes up
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Kerry Segrave |
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which e… |
OL15204356W |
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The truth about the drug companies
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Marcia Angell |
Angell watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fort… |
OL15927600W |
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Tobacco goes to college
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Elizabeth Crisp Crawford |
"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided t… |
OL19982912W |
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The Truth About the Drug Companies
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Marcia Angell |
During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from … |
OL2076616W |
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The Long Tail How Endless Choice Is Creating Unlimited Demand
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Anderson,Chris Anderson,Chris Anderson |
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… |
OL4091759W |