America brushes up

By Kerry Segrave

Subjects: Toothpastes, Advertising, Mouth, Care and hygiene, Home Care Dental Devices, History, 20th Century, Toothbrushes, Toothpaste, Mouth, care and hygiene, Advertising as Topic, History, 21st Century, History, Dental instruments and apparatus

Description: "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.