America brushes up

By Kerry Segrave

Subjects: Toothpaste, History, Toothbrushes, Advertising, History, 20th Century, Toothpastes, Care and hygiene, Home Care Dental Devices, Dental instruments and apparatus, History, 21st Century, Mouth, Advertising as Topic, Mouth, care and hygiene

Description: "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.